Here is the list of the SEO tools that I use to work on client projects every day. I’ve organized this page according to type of tool, and provided a brief description of what I use each one for.

So if you want, you can jump right to:

I’ve included all of the tools I use and one or two alternatives for each type of tool. So, if you don’t like my top choice, you’ll have at least one other solid option.

As I find out about more tools, I’ll update this post and share my thoughts on them too.

Disclaimer: These are professional tools and make the lives of many SEO’s much easier. Some free tools, some are paid downloadable tools, and some are SAAS (software as a service) tools.
I’ll show you which software I actually pay for, and tell you why I use it over the free alternative. When I use a free tool instead of a paid option, I’ll tell you exactly why as well.

What you will learn

  • The tools that are used by professional SEO agencies
  • How I use these tools when helping clients

Tools for Keyword Research

1. Market Samurai – This is the first SEO tool that I ever used and it’s still my personal choice for keyword analysis.

If you are just starting out in SEO, a great place to learn is the video course that is included in the free Market Samurai Dojo.

In the Market Samurai Dojo, they teach SEO strategy in terms of the Golden Rules – that you should target the keywords with the highest search volume, lowest competition, most relevency, and most profitability.

Needless to say, this philosophy is the key behind many SEO keyword strategies, and Market Samurai – to me – does the best job of displaying keywords and filtering them according to the Golden Rules.

2. Rank Tracker – Rank Tracker from SEO Powersuite has been my number one tool for keeping track of keyword positioning for long time, but it wasn’t until recently that I realized it’s full potential for keyword research.

You see all the nice things I said about Market Samurai, how it also has a keyword research tool, and it has every feature you can ask for. It’s keyword suggestion tool pulls from 17 different sources. This is especially useful when coming up with long-tail keyword ideas.

I actually use a combination of both this and Market Samura
3. Google Keyword Planner – This is a powerful tool, but not quote as intuitive as the two mentioned earlier. This is formerly known as the Google Keyword Tool.

Tools for Site Analysis

Website Auditor – Website Auditor is a great way to get a view of the technical errors affecting your rankings. I also use this to easily view a websites sitemap and the site titles.

Mobile Friendly Test (Google) – Google has let everyone know that mobile is going to be very important going forward. To see exactly how Google views your website in terms of mobile, check it here.

Page Speed Insights (Google) – Google has also let us know that page speed is a ranking factor as well. If SEO is your goal, then there is no better resource for testing your page speed than this.